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Heitor Estrela Gomes
Director at Eletromidia
Heitor Estrela Gomes is the Director of Product and Growth at Eletromidia, a leading player in the Digital Out of Home (DOOH) advertising sector in Brazil. He is responsible for developing and implementing strategies that connect digital advertising with internet technologies, emphasizing the importance of integrating digital platforms within the out-of-home advertising landscape.12
His professional background includes expertise in service architecture and software development, particularly in .NET, where he applies object-oriented programming and design patterns. He actively engages in discussions about the evolution of out-of-home media, focusing on metrics, data integration, and the future of advertising technologies.145
Gomes is also involved in sharing insights through various platforms, including podcasts, where he discusses topics such as minimum viable products (MVP) and the significance of data in transforming the advertising industry.34
