Heinz Mayrhofer

Heinz Mayrhofer is one of the co-founders and current Geschäftsführer (Managing Director) of My Esel GmbH, an innovative Austrian bicycle company specializing in custom-made wooden bicycle frames.13

Career Background

Before joining My Esel, Mayrhofer held a significant position in the ski industry:

• He was the Head of Alpine Product Development at Fischer, a renowned ski manufacturer.24

Role at My Esel

Mayrhofer joined My Esel in 2015, bringing his expertise in product development to the company.1 His responsibilities include:

• Overseeing technical details of production
• Contributing to the company's growth and innovation strategies

Company Overview

My Esel, co-founded by Mayrhofer, Christoph Fraundorfer, and Bernhard Lehner, is known for:

• Producing custom-made bicycles with wooden frames
• Utilizing an online configurator for personalized bike designs
• Focusing on sustainability by using renewable materials
• Manufacturing their products in Austria

The company has achieved notable successes, including:

• Winning the Overall Winner award at ISPO Brandnew 2018
• Participating in the Austrian TV show "2 Minuten 2 Million" and securing investment

Mayrhofer, along with his co-founders, continues to drive innovation in the bicycle industry through My Esel's unique approach to customization and sustainable manufacturing.