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Heiko Eberhardt
Commercial Manager Global Consumer Products
Professional Background
Heiko Eberhardt is a highly skilled professional with extensive experience in the sports marketing and event management sectors. He has made significant contributions to leading organizations, notably as the Commercial Manager for Global Consumer Products at Red Bull, where he played a crucial role in the development and execution of marketing strategies aimed at enhancing brand visibility and consumer engagement across the globe.
His career trajectory is marked by a diverse range of roles that have enriched his expertise and provided him with a comprehensive understanding of the sports industry. Prior to his current role, Heiko demonstrated his capabilities in rights activation at the International Olympic Committee, where he was instrumental in managing and maximizing the value of sponsorship rights for Olympic events. His time at IIC-INTERSPORT International Corporation GmbH saw him ascend from Manager Event Retail to Marketing Manager, reflecting his talent for driving sales and marketing initiatives in competitive environments.
Before venturing into the corporate realm, Heiko's early career was rooted in sports, with significant roles at prestigious organizations such as IMG, where he honed his skills as a full-time player at the IMG Soccer Academy. This foundation in sports laid the groundwork for his aspirations in sports management and commercial operations.
Education and Achievements
Heiko Eberhardt holds an MBA from Lynn University, which he complemented with an exchange semester at Griffith University, further broadening his international perspective on business and marketing practices. He also earned a Master of Science (M.Sc.) degree from Deutsche Sporthochschule Köln, one of Germany's premier institutions for sports science and management.
His academic background has equipped him with a robust skill set, allowing him to effectively merge sports with business opportunities. Not only has he excelled academically, but he has also actively engaged in various volunteer roles, including his position as a Volunteer Assistant for the Athletic Department at Lynn University, where he contributed to enhancing student engagement in athletics.
Achievements
Heiko's impressive resume includes significant project involvement, particularly as a Project Assistant for the FIFA Women's World Cup and as a Research Assistant at FIFA, where he analyzed various marketing strategies for major sporting events. His work has not only contributed to the growth of these events but has also provided him with deep insights into the challenges and opportunities present within international sports marketing.
Throughout his varied career, Heiko has built a reputation as a proactive leader and collaborator, capable of bringing together diverse stakeholders in high-pressure scenarios to achieve common goals. His commitment to the sports industry is evident, and he continues to seek innovative strategies to enhance alliances and partnerships that drive success.
Achievements
Eberhardt's accomplishments include the successful coordination of marketing initiatives during his time at the International Olympic Committee and leading significant event marketing strategies at Red Bull. His ability to make impactful decisions and foster relationships within the sports community illustrates his dedication and expertise. heiko eberhardt