UNSW

Product Manager ANZ

Waterco Limited

Product Manager | Water Treatment

•	Developed product retail pricing strategies, including margin analysis for Australian market
•	Developed distributor pricing strategy and margin analysis in preparation for international market launch
•	Product messaging hierarchies with positioning, messaging and feature/benefit copy
•	Managed execution of product packaging and product guide end-to-end.
•	Briefed design agencies to develop product renders, animations, studio photography and illustrations.
•	Assisted with lifestyle photography and videography from briefing to execution
•	Prepared monthly reporting on SKU and category sales performance
•	Conducted ongoing market, category and competitive research, and prepare competitor matrices
•	Liaised with supplier regarding warranty issues, and engineering changes required
•	Managed product testing with third-party laboratories; briefing failure points to R&D and the factory to resolve.
•	Developed and deliver sales and customer care training.

Redsbaby

Product Marketing Manager

•	Supported the Customer Service digital transformation project from email and Excel to Salesforce Service Cloud
•	Data hygiene on existing case database, including de-duplications, case merging, field formatting, correctly closing old cases, and spam identification
•	Data enrichment, including case categorisation, case reasons, and queue assignment
•	Analysis on case trends and reporting by business unit, brand, reason, and category to highlight low hanging fruit and higher than expected frequency of certain case types
•	Provided additional support as needed during migration:
o	Supported Customer Service team to manage online returns
o	Revising Returns Policy and developing FAQs for online returns
•	Systems used: BigCommerce, Salesforce, Confluence

Playbill Pty Ltd

Project Specialist

•	Hobby turned small business, I launched my candle business in the November 2022, selling at weekend markets
•	I’ve applied my marketing background during this time to build my product and brand, with material sourcing, product development, testing, branding, and packaging
•	To grow my small business, I have during this time developed some social content creation skills and do all videos and photography content myself
•	Tools/Software used: Canva, QuickBooks, Square, Shopify

Uhluor Fragrances - Candles

Small Business Owner

•	Managed Robotics, Commercial and Industrial Cleaner categories worth $23M
•	Maintained a deep understanding of market dynamics including competitive landscape, macro trends, supplier offerings, customer needs, and gap analysis
•	Lead and executed multiple product launches cross-functionally, with a heavy focus on Tennant’s robotic solutions
•	Spearheaded the inception of the IPC brand into ANZ which primarily focuses on supporting the distribution channel
•	Developed product and brand strategies, business cases, forecasting, cost targets and managing the voice of customer (VOC) feedback process
•	Collaborated with the Global Product Management team to align product, branding, and pricing strategies
•	Analysed and reviewed product gap and market needs for the SEA & Korea region, launching new products, pricing strategies, and business case recommendations
•	Prepared cost benefit analysis, forecasting, cost targets, and distribution modelling to drive profitability
•	Created quarterly promotions to drive sales with the goal to achieve end of quarter results
•	Supported Sales to drive revenue uplift through product training, marketing collateral development, presentations, and customer value propositions
•	Supported the product life-cycle management (PLCM) of current and new products across multiple brands
•	Managed critical product milestones and ensured the product launch deliverables were achieved to a high standard

Tennant Company

Product Manager - ANZ, SEA & Korea

Skills: Leadership · Team Leadership · Communication

Product Manager - Australia & NZ

•	Managed Automatic Pool Cleaner categories worth $22M
•	Multiple brand management for different channels
•	Understanding category performance, market and industry trends, and competitor activity to identity new market and business opportunities
•	Collaborating and supporting other regions on global projects
•	Driving new products into the ANZ market for channel management
•	Developing annual cross-category consumer promotions
•	Creating quarterly sales promotions to drive sales
•	Developing customer pitch and review documents
•	Collaborating with training manager to develop launch materials for new products
•	Forecasting, planning and executing stock plans for dedicated categories
•	Producing product videos; from briefing the agency, to scripting and directing

Fluidra Australia

Product Manager | Cleaners

• Manage key business product categories - $10M
• Create and execute brand plans for portfolio
• Understanding category performance, market and industry trends, and competitor activity to identity new market and business opportunities
• Assessing consumer needs to develop sustainable innovative solutions
• Developing channel/market strategies and tactical execution plans across ANZ markets
• Driving new product launches into market, including all facets of distribution, packaging, pricing, and promotions
• Briefing marketing agencies to develop advertising campaigns and social media management
• Collaborating with Key Account Managers to ensure on time product deliverables
• Forecasting, planning and executing stock plans for dedicated categories
• Development of customer presentations for annual range reviews to gain distribution (new product/range submissions)
• Proofing of customer catalogues, websites and information flyers
• Effectively managing the product life cycle, and product exit strategies

ACCO Brands

Product Manager

• Manage key product categories valued at $28M
• Analyse and report on monthly category sales to evaluate ongoing performance and market share to identify market trends and key opportunities
• Develop and deliver category plans to senior management to validate business alignment
• Source and recommend new products and range extensions to grow share of shelf
• Assist in driving new product developments
• Write design and communication briefs to agencies to align with category brand strategies
• Work closely with overseas suppliers in product ranges and pricing negotiations
• Product Line Simplification management and range reviews using the 80/20 Rule
• Prepare product forecasts when launching new products or range extensions
• Coordinate the annual media schedule and work with design agencies to create industry magazine covers, advertorials, EDMs and product videos
• Develop and manage new and existing artworks and the packaging design process
• Manage external agencies in the development of in-store POS customer marketing initiatives
• Develop sales support tools and other marketing collaterals for the national sales team

Assistant Product Manager

• Researched and developed competitor range matrix to identify market gaps and opportunities
• Developed product training materials, product application and industry standards
• Designed advertisements for trade journals, magazines and other advertising media
• Worked closely with suppliers on new products, ranging, packaging, testing and specifications
• Assisted in the development of new products and range extensions applicable to the retail market
• Sourced and reviewed pricing for new product ranges and new packaging structures
• Assisted in the development or artwork and packaging

Marketing Assistant

• Engaging customer needs and advising on the most suitable products
• Assessing the features of different products and aligning them with customer needs
• Negotiating the sale price, including product bundling incentives
• Exploring finance arrangements, including cash payments and loans
• Highlighting additional products to compliment the customer purchase
• Completing related paperwork and pre-delivery inspections
• Keeping existing and potential customers informed about new products and promotions
• Working collaboratively with sales team
• Dealing with customer complaints

Peter Warren Automotive

Aftermarket Sales Consultant

• Providing product marketing support to the Product Strategy team.
• Defining and communicating marketing needs; including researching competitor marketing activities/strategies and gathering relevant information to support those needs.
• Creating and managing effective content and processes for product positioning and messaging that differentiates Ricoh products in the market.
• Management of monthly sales analysis and reporting, preparing marketing briefs to the Marketing Communications team, review of the hardware and solutions content on the public website and other internal sites.
• Work with Product Managers in the product launch process; covering activities such as the maintenance of checklists, attending meetings, obtaining updates and coordinating activities with different departments to help ensure timely launches.
• Collaborating with key stakeholders and relevant departments to plan and organise product launches and programs - ensuring that the launches and programs are delivered as per marketing objectives.
• Developments of new sales support tools and other relevant marketing collaterals such as proposal templates, positioning and competitive materials, and training materials for all products. 
• Developing marketing process enhancements to ensure that the overall product marketing approach of the Product Strategy team can grow and scale with the business.
• Work with the training department and relevant stakeholders to develop training tools and run training sessions when required.
• Identifying strategies and addressing opportunities with both existing and new customers.

Ricoh Australia

Product Marketing

• Maintaining a high quality of customer service, both internally and externally
• Administrative work
• Dealing with customer complaints
• Using my language skills whenever needed by colleagues and managers to help with customer service, sales, and complaints

BlueFit Healthclub

Receptionist

• Research Marketing
• Customer support 
• Editing website information and press releases/biographies
• Preparing and creating annual clientele PowerPoint presentations and reports

Heidi Tran