Heidi Myers

Heidi Myers is a seasoned B2B and tech marketing leader with expertise in SaaS, PLG, and global marketing strategies. With a strong background in building and managing high-performing teams across various regions, including the US, APAC, Europe, Middle East, and Africa, Heidi has a proven track record of driving ROI and exceeding goals through effective marketing strategies and execution.

Heidi's specialisms lie in global and regional marketing strategy and execution, focusing on funnel strategy, demand generation, events, digital and email marketing, website optimization, content strategy, search and social performance, sales partnerships, and measurement and tracking. Additionally, she excels in driving ROI through scaling and growth, particularly in sales for SMBs, mid-sized companies, and enterprises, as well as self-service models.

With a background in professional development from institutions like Harvard Business School Online, CIM, and CIPD Qualifications, Heidi has honed her skills in leadership, strategy, digital marketing, and people management. Her educational background includes executive education in leadership and strategy, a diploma in professional marketing with a focus on digital strategy, and qualifications in people management.

Heidi's extensive experience includes leadership roles at renowned companies such as Figma, Uber, and Meltwater, where she held positions such as Senior Director of Marketing, Head of B2B Marketing, and Global Lead. Throughout her career, she has demonstrated her ability to drive successful marketing strategies, build strong teams, and achieve exceptional results in the field of marketing and sales.

Heidi Myers's diverse roles in marketing, sales, and management have equipped her with a comprehensive skill set that encompasses strategic planning, team leadership, global marketing, ROI-driven campaigns, and effective execution of marketing initiatives. Her experience in various regions and industries makes her a versatile professional with a deep understanding of market dynamics and customer behavior.

Overall, Heidi Myers is a results-oriented marketing leader who combines strategic vision with hands-on execution to drive business growth and achieve meaningful outcomes. Her expertise in global marketing, team management, and ROI-driven strategies positions her as a valuable asset in the ever-evolving landscape of B2B and tech marketing.