Hege Vibeke Barnes

Hege Vibeke Barnes is the Deputy Regional Director for the Americas at Innovation Norway, where she plays a pivotal role in fostering Norwegian business interests in the U.S. market. Based in New York, she oversees the strategic development and daily operations of the office, leveraging her extensive experience in internationalization, business strategy, marketing, and communication.134

Professional Background

• Experience: Hege has over 20 years of experience in various sectors, including international business and marketing. She has developed a robust network across North America, which aids Norwegian companies in navigating the complexities of entering the U.S. market.13
• Key Initiatives: She has been instrumental in launching significant programs such as the Norway New York Accelerator and the Nordic Innovation House - New York, aimed at supporting startups and promoting Norwegian entrepreneurship.34

Focus Areas

Hege emphasizes sectors like renewable energy, smart communities, and health technology, identifying them as areas with strong potential for success in the U.S. market. Her office provides critical support through market insights, networking opportunities, and direct advisory services to Norwegian businesses looking to expand internationally.12

Educational Background

Hege holds a master's degree in international business along with a bachelor's degree in internationalization, equipping her with the academic foundation necessary for her role.3

Vision

Hege advocates for sustainable practices within tourism and business, reflecting Norway's commitment to environmental responsibility. She promotes initiatives that balance economic growth with sustainability, ensuring that Norwegian companies can thrive while contributing positively to society and the environment.24