Hedyeh Parsia

Hedyeh Parsia is a seasoned business professional with vast experience in finance and the music industry. A graduate of the Wharton School at the University of Pennsylvania, Ms. Parsia has held leadership roles at various organizations. She is currently a partner at PSFK, a global research, and consulting firm. Her responsibilities include working with clients in different industries to develop and implement business strategies.

Prior to joining PSFK, Ms. Parsia worked as the Director of Special Markets at Sanctuary Records Group, where she was responsible for the label's sales to the non-traditional market segments. She also worked as an analyst at BMG Music, where she helped to identify opportunities and risks in the music industry.

Throughout her career, Ms. Parsia has demonstrated keen analytical skills and expertise in finance and business. Her background in the music industry has enabled her to develop a unique perspective in the field of business strategy. She is passionate about helping businesses identify opportunities for growth and develop effective strategies to achieve their goals.