Hedy Yu

Hedy Yu is a dedicated individual with a passion for enhancing the accessibility of cooking cultural foods at home, particularly for Asian Americans.

With over 2 years of experience in digital marketing, Hedy has excelled in developing acquisition strategies, testing value propositions and creative advertising methods, and optimizing conversion rates across a variety of industries such as e-commerce, technology, and food & beverage.

Hedy's educational background is rich and diverse, including a Bachelor of Arts in Entrepreneurship, Marketing, and Storytelling from the University of Redlands, as well as concentrations in Digital Marketing, Liberal Arts, and Business Management from institutions like UC Berkeley Extension, Waseda University, and Mt. San Antonio College.

Hedy has been actively involved in various organizations, holding positions such as Co-Founder at Rooted Fare, Digital Marketing Specialist at Simplicity Teas, Supervisor at UNIQLO, Growth Intern at Hansel, and more.

Beyond her professional endeavors, Hedy Yu is deeply interested in music, social impact, and storytelling, showcasing a well-rounded personality that goes beyond the realms of entrepreneurship and marketing.