Hedwig Boerboom

Hedwig Boerboom is a professional with a strong drive to understand human behavior and create innovative concepts that contribute to a better future.

Hedwig Boerboom holds a Master's degree in Communication and Media Studies from the University of Nijmegen after completing VWO, Atheneum A at Van der Puttlyceum.

With a rich professional background, Hedwig Boerboom has worked in various high-level positions across renowned organizations.

Hedwig Boerboom has served as Sr. Manager Communications Insights & Analytics a.i. at Philips, showcasing expertise in marketing intelligence and consumer insights.

Previously, Hedwig Boerboom worked as an independent professional marketing intelligence and consumer insights consultant at De Kleine Super.

Further, Hedwig Boerboom has held positions such as CMI Manager Global brands a.i. at The HEINEKEN Company, Marketing Intelligence Manager a.i. at Philips, and CMI Manager Global Innovation a.i. at HEINEKEN.

Hedwig Boerboom also has experience in research and consumer intelligence, having worked as Senior Research Manager at Motivaction International BV, Consumer Intelligence Manager at Heineken Brouwerijen, and Project Manager Consumer Research at Motivaction International.

This extensive professional journey reflects Hedwig Boerboom's expertise in communication, marketing intelligence, consumer insights, and strategy development.