Heddi Felice

Heddi Felice is a highly accomplished professional with over seven years of experience in digital marketing. A graduate of New York University's Leonard N. Stern School of Business, Felice excels at online marketing consulting, specializing in search engines, Facebook, mobile, and the Google Display Network. She has managed several multi-million dollar search engine advertising campaigns with an emphasis on maximizing return on investment and market growth. Her expertise in marketing strategy, analysis, and tools comes from a profitability-focused direct response advertising background.

Felice possesses exceptional relationship-building skills, collaborating with key internal, vendor, and agency partners. Her experience includes various roles at Google, such as Awareness and Consideration Lead, Brand Media Manager, and Performance Media Marketing Manager. Prior to working for Google, Felice was Associate Director of Customer Engagement at Marin Software UK and Senior Client Services Manager and Lead Online Marketing Manager at Marin Software. Before that, she worked as Assistant Vice President of Digital Marketing and Channel Development Manager of Digital Marketing at Bank of America, where she excelled as a Sr. Internet Analyst.

Felice is a highly educated individual who studied at the Wharton School and worked for Paramount Pictures and Golf World, The Golf Digest Publications, Conde Nast.