Hector Daza

Hector Daza is a seasoned digital advertising professional with a strong background in strategy, planning, and buying across various platforms including DV360, The Trade Desk, and Amazon DSP.

He has extensive experience in executing campaigns in cross channel display media for clients in industries like CPG, alcohol/beverage, retail, and pharmaceuticals.

His expertise lies in leveraging programmatic and direct media strategies such as RTB, PMP, PG, and direct inventory buys to drive successful advertising campaigns.

With a Bachelor's degree in Business Administration with a focus on Marketing from Baruch College, Hector has a solid educational foundation to support his professional endeavors.

His career highlights include roles such as Supervisor Programmatic Buying & Strategy at Hearts & Science, Senior Programmatic Buyer, and Senior Digital Campaign Manager at Horizon Media.

Hector excels in strategizing campaigns to achieve specific performance goals while optimizing them to meet client KPIs, whether for Awareness or Direct Response objectives.