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Heather Keets Wright

Creative Team Leader | Brand Journalist & Content Marketer | Storyteller | Writer | Co-Founder Wright Creative

Heather Wright is a seasoned brand journalist with a rich background in content marketing for large organizations across various industries.

With a Bachelor of Arts degree from the S.I. Newhouse School of Public Communications at Syracuse University, Heather has honed her skills in creative ideation, content development, branding, team management, and campaign development.

Her career began in writing and editing for well-known magazines and newspapers like Entertainment Weekly, Essence, Black Enterprise, and The Washington Post, transitioning to managing editor roles for prominent websites and eventually leading to her current focus on content marketing.

As the Co-Founder and CEO of Wright Creative Agency, Heather specializes in helping organizations navigate internal obstacles to establish effective content marketing strategies tailored for both internal and external audiences.

He has held key positions such as Chief Content Officer at CYLNDR, SVP & Executive Creative Director at Pace, VP & Group Director of Content Strategy at Pace, and VP of Cross-Network Programming at The E.W. Scripps Company.

Heather's vast experience includes content management roles at Martha Stewart Living Omnimedia, TeenPeople.com, and Essence Communications Inc., shaping her into a versatile professional capable of delivering impactful brand journalism solutions.

She excels in editorial strategy, brand voice development, content audits, competitive analysis, and persona definition, underscoring her comprehensive skill set in content creation and strategic planning.

With a track record of success working with industry giants like Walmart, Wells Fargo, Marriott, Verizon, and others, Heather leverages bold creative ideas to drive authentic content marketing campaigns that foster trust and deliver tangible results.

Heather Wright's expertise in new business strategy, workflow optimization, and executive-level creative management positions her as a sought-after figure in the realm of brand journalism and content marketing.