Heather Watkins

Ending single use waste at Bold Reuse 🚀 ex-Impossible Foods, Marketo & Optimizely

Heather Watkins is the co-founder and Chief Revenue Officer (CRO) of Bold Reuse, a company focused on transforming the packaging reuse economy. Based in the Portland, Oregon Metropolitan Area, she has been instrumental in driving the company's mission to reduce waste through innovative business solutions.1 2

Professional Background

Before her role at Bold Reuse, Heather had a diverse career in technology and consulting. She has worked with several startups, including Contentful, Iterable, OpenGov, and OpenInvest. Additionally, she was an early employee at Marketo, which went public in 2013, and at Optimizely, which was acquired in 2020. At Impossible Foods, she contributed to B2B growth with a focus on food sustainability.1 2

Education and Recognition

Heather holds a Bachelor of Science degree in Accounting and International Business from Arizona State University. She also participated in the Moving Worlds Institute, where she engaged in a fellowship program aimed at social enterprise.2 Her achievements include receiving the Go To Market MVP Award from Optimizely in 2016.2

Community Engagement

In addition to her professional endeavors, Heather serves on the Board of the Rebuilding Center, a non-profit organization dedicated to making reuse and repair accessible and reducing waste.1

Her extensive background in marketing, sales, and finance, combined with her passion for sustainability, positions her as a leader in advocating for environmental responsibility through business innovation.