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Heather Passe
Head of Global Marketing at C.H. Robinson
Professional Background
Heather Passe is a highly accomplished marketing executive with a wealth of experience in various marketing disciplines. As the Head of Global Marketing at C.H. Robinson, she brings a unique blend of skills that span digital marketing, analytics, customer experience, CRM, communications, and branding. Her leadership has been pivotal in helping C.H. Robinson leverage digital technology and data analytics to grow revenue and enhance enterprise value. Heather's approach is not just results-driven; it is also deeply rooted in creativity, ensuring that C.H. Robinson's marketing strategies resonate with customers and showcase the company's innovative solutions in the supply chain industry.
Throughout her career, Heather has demonstrated an unwavering commitment to putting customers at the forefront of marketing initiatives. Her passion for customer-focused strategy is reflected in her daily efforts to communicate C.H. Robinson's impact on businesses, which is facilitated by their advanced technology and dedicated team of experts. Recognizing that the supply chain industry is undergoing significant changes, Heather is excited to lead her team in articulating the narrative of innovation and global expertise that C.H. Robinson is known for.
Education and Achievements
Heather Passe's educational background is impressive and has provided her with a solid foundation in business management and marketing. She earned her Bachelor of Arts in Business Management from the College of Saint Benedict, where she developed critical management skills and a strong understanding of business operations. Following her undergraduate studies, she pursued a Master of Business Administration (MBA) at the prestigious University of Minnesota - Carlson School of Management. This advanced education equipped her with the strategic knowledge required to excel in high-stakes marketing roles across various industries.
Over the years, Heather has held numerous high-profile positions in well-known organizations. Before her current role at C.H. Robinson, she was the Chief Marketing Officer at Regis Corporation, where she was responsible for overseeing marketing strategies that enhanced brand visibility and customer loyalty. Her tenure at Carlson Hotels Worldwide saw her rise through the ranks from Vice President of Customer Relationship Marketing to Vice President of Marketing, Loyalty & E-Commerce. In these roles, she focused on utilizing customer insights to improve marketing effectiveness and drive business growth.
Her career also includes impactful leadership at Northwest Airlines, where she served as Managing Director of Passenger Marketing. This experience was vital in shaping her understanding of customer dynamics in the highly competitive travel industry.
Notable Contributions and Leadership Roles
Heather's commitment to her community is exemplified by her involvement in various nonprofit organizations. She served as a member of the Board of Directors for Big Brothers Big Sisters of the Greater Twin Cities, where she contributed her expertise in marketing and strategic planning to support the organization's mission of fostering one-to-one relationships that ignite the potential of youth. Additionally, she was involved with the Regis Foundation for Breast Cancer Research in a board capacity, where she helped drive awareness and fundraising efforts to further research in critical health areas.
Under her leadership at C.H. Robinson, Heather has focused on enhancing the company's brand and market position through innovative marketing strategies tied closely to customer needs. Her collaborative style encourages her team to think creatively while utilizing analytics and technology to inform their marketing decisions. In an era where data-driven marketing is essential, Heather is adept at harnessing insights to create impactful campaigns that resonate within the supply chain sector.
Overall, Heather Passe exemplifies leadership in marketing, combining her love for customer-centric strategies with her ability to leverage digital tools for meaningful outcomes. Her passion for storytelling, innovation, and building lasting relationships has positioned her as a thought leader in the marketing landscape, making significant strides for C.H. Robinson and the industry as a whole.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.