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Heather McMichael
Passionate about promoting the legal industry through communications, media and social media.
Heather McMichael is a seasoned communications leader and writer known for her ability to collaborate with senior executives and unearth compelling narratives that cast organizations in a positive light.
Her expertise lies in crafting PR strategies, messaging, crisis communications, media relations, storytelling, and social media. Heather excels at simplifying complex legal concepts into engaging content for marketing and PR purposes.
Heather McMichael directed a notable documentary, 'Amazing Grace,' which celebrates a legal trailblazer and is featured on PBS. The film was showcased at the 2017 Kansas City FilmFest.
She currently holds the position of co-chair for the Legal Marketing Association's national PR and Communications Special Interest Group (SIG) and previously led the Kansas City local Steering Committee for LMA.
Heather also co-hosted a podcast on aligning PR strategies with business development goals and organized a successful communications event, 'Harnessing the Power of PR,' at the national Legal Marketing Association conference in October 2021.
In addition to her professional responsibilities, she hosted the 'Safe Home Safe Child' Awards by Charlie's House, recognizing the efforts of nonprofits and individuals in protecting children.
He moderated panels on various topics like business communication, crisis communications, and media engagement at prestigious events such as the International Association of Business Communicators and LMA national conferences.
Heather McMichael has a strong presence in the legal marketing landscape, offering insights into podcasting strategies for law firms and tips for fostering collaboration between PR and business development teams.
With a Bachelor of Arts in Communication and Media Studies from the University of Missouri - Kansas City, Heather has honed her skills through diverse roles including Media Relations Manager at Shook, Hardy & Bacon L.L.P., PR Consultant at Listen to Lawyers, and Public Relations and Communications Manager at Polsinelli PC. She also has a journalism background from positions at Fox4 News and WPTA TV.
