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    Heather Hennessy

    VP Marketing (Growth & Demand Gen) for SaaS

    Heather Hennessy is a seasoned senior technology marketing and business development leader with a successful track record in scaling and achieving high growth targets. She has held prominent positions in well-known Canadian companies like Bonfire, eSentire, and D2L, assisting them in transitioning from start-up to scale-up stages, including successful exits. Heather has demonstrated expertise in leading and harmonizing various marketing functions such as demand generation, product management, creative development, content creation, public relations, digital marketing, channel management, and business development to drive revenue, enhance client retention, and elevate brand awareness. She is dedicated to talent development and cultivating a high-performance culture, striking the right balance between creative and analytical approaches crucial for success in today's digital landscape.