Park University

Wright State University

Skills: Product Discovery · Product Strategy · Grit · User Experience (UX) · Business Analysis · Long-term Vision · Attention to Detail · Analytical Skills

Zoom

Product Management, Group Manager - Zoom Mail, Calendar, and Scheduler

Acquired by Zoom to spearhead the product development and global release of Zoom Notes, a ground-up initiative aimed at expanding the end-to-end functionality of the Zoom Platform. Successfully led the development and launch of the new product and coordinated with many diverse teams to deliver exceptional results. 

- Navigated complex, systematic challenges to conceptualize, define, plan, and execute requirements for the development of Zoom Notes. 
- Devised a comprehensive launch and go-to-market strategy tailored to target various market segments to ensure a seamless rollout to customers worldwide.
- Led and collaborated with cross-functional teams, including engineering, marketing, sales, design, security, privacy, legal, and many other teams globally to architect and deliver cohesive product experiences. 
- Communicated and engaged stakeholders at all levels to align on strategy, drive consensus, provide awareness and education, and manage expectations to achieve project goals.
- Orchestrated continuous product improvement through agile development based on feedback analysis, user testing, data-driven approaches, and product-led growth to drive adoption and increase usage. .
- Developed and conducted training documentation and demonstrations to equip sales and support teams, empowering them with best practices to effectively promote the product and encourage widespread adoption.
- Identified and mitigated potential risks throughout the product life cycle through proactive problem-solving and ensuring project milestones were met on time and within budget.
- Crafted a comprehensive end-to-end launch playbook and templates to enhance the success of future product launches and provide valuable support to upcoming initiatives.

Product Management, Zoom Notes

Head of Product at an early-stage SaaS start-up (Acquired by Zoom) building a meeting intelligence platform through product-led growth strategies. Honored to lead several teams focused on product management, product design, customer success, and marketing.

• Executive and founding member (No. 2) at an early-stage SaaS start-up leading several teams focused on product management, product design, customer success, and product marketing focused on building a meeting intelligence platform through product-led growth strategies.
• Responsible for strategic direction, roadmap, product experiences, project prioritization, partnerships, integrations, customer nurturing, product messaging, and more.
• Dual role as Chief of Staff managing company-wide employee on-boarding and cross-functional operations as CEO's right hand executive.
• Led teams to successful exit through Zoom acquisition.

Docket

VP of Product & Chief of Staff - Founding Member No. 2 - Acquired by Zoom 

o Represent a variety of stakeholders and marketing channels for Salesforce.com to create a vision and roadmap as well as to validate, distribute, communicate, and implement detailed content and design requirements to drive visitor engagement, leads, and pipe gen. 
o Evaluate, build pilot and implement new technologies for a unified marketing technology stack leveraged by marketers across all regions to educate, engage, and convert prospective customers.
o Partner and align with a multitude of teams from IT, Content Strategy, Digital Strategy, Design, UX, Authors, Localization, Analytics, and Product Marketers to drive enablement through training and guidance through subject matter expertise.
o Direct liaison for Global teams to connect, learn, and engage on core solutions to help support their business models and organizational goals.
o Deliver documentation throughout a project lifecycle including briefs, requirements, stories, communications, documentation, and training materials.
o Lead program management practices and schedules among cross-functional teams to track and deliver on project initiatives.
o Lead and partner with development teams in agile practices and scrum ceremonies to refine, plan, build, and deliver upon stakeholder requirements and maintenance projects.
o Manage digital acquisition projects to evaluate technology, offer recommendations, and migrate digital properties into the Salesforce.com stack and infrastructure while maintaining status quo or better to have little to no negative impact to the business.
o Provide industry knowledge and best practice through corporate blog contributions and presenting topics of interest at Dreamforce 2016 and 2017 including Marketing Technology and Digital Mergers and Acquisitions.

Salesforce

Product Management Leader, Digital Marketing Technology

• Build key requirements for a product renovation through direct client interactions to express actionable stories and prototyping that meet functional and technical needs.
• Manage and lead agile scrum teams, offshore and local resources, including designers, quality assurance, automation, and information engineering to collaborate and coordinate efforts.            
• Write and maintain functional documentation and train stakeholders on newly deployed software and process.

Teradata

Product Management Leader, Digital Asset Management Solutions

o	Managed team of designers, quality assurance, content, SEO, project managers, and offshore companies to design, build, and deploy responsive websites.
o	Restructured teams to better support product strategy and focus.
o	Improved speed of product delivery through communication, customer interaction, and process management.
o	Converted significant customer bases to a new responsive platform.
o	Customer liaison for product requirements and process needs.
o	Leveraged industry relationships to monitor market changes and competitive processes.
o	Supported Sales strategy through training and customer discovery sessions to ensure contracts are complete and ready for implementation. 
o	Conducted testing and quality assurance reviews on current and new product development.

Dominion Enterprises

Manager, Website Development

o Nurture new and existing relationships with clients to learn and understand their business processes.
o Research and build business requirements that are customized to each client’s unique business needs and finalize into statements of work to secure client commitment.
o Schedule and direct development resources to complete projects within estimates and project scope.
o Ensure delivery processes are followed within service level guidelines and print and fulfillment deadlines meet compliance. 
o Manage department of programmers, business analyst, and quality analyst for process and personnel needs.
o Moderate implementation sessions to encourage collaboration and to validate progress among teams and the client.

Taylor Communications

Manager, Software Implementation and Delivery

o	Establish, build, and maintain relationships with lending institutions to obtain data for software programs and forms printing. 
o	Support clients requesting custom, compliant information according to legislative regulations and industry standards. 
o	Hire, train, and nurture associates to understand technology, unique market requirements and overall company strategy. 
o	Create processes, tools, and documentation guidelines to support new technology.

The Reynolds and Reynolds Company

Manager, Vendor Relations and Legal Compliance

o	Research client business processes to create requirements for building innovative and creative product enhancements. 
o	Manage product development from definition, to design, and development with internal teams. 
o	Negotiate and coordinate with third parties to build product integration for mutual clients. 
o	Design and conduct training and demonstrations to internal associates and clients who require product education for increased utilization.
o	Strategize, design, and build product marketing collateral. 
o	Provide product guidance and industry knowledge at tradeshow demonstrations and workshops.

Product Management, Website Analytics/Fixed Operations

o	Organize, facilitate, and moderate advisory board events (US, CN) to produce product and process strategy, feedback, and validation.
o	Funnel and contribute client feedback to aid Marketing and Product Management in company strategy, messaging, and branding. 
o	Nurture relationships with educational partners to predispose students to products creating potential future clients and influencers.
o	Manage partnership projects such as training systems, scholarship recognition, and curriculum building to ensure effectiveness. 
o	Create marketing collateral to influence clients and industry leaders concerning product and industry standards.

Customer Advisory Board Moderator and Strategic Marketing

Fitness Instructor specializing in Zumba Fitness. CPR certified. Aerobics and Fitness Association of America (AFAA) certified 2009.

The Studio Fitness

Instructor, Zumba Fitness

o	Manage projects from product inception through completion and identify/mitigate risks and issues. 
o	Be the subject matter expert and provide continuous training and support to external clients and internal associates. 
o	Monitor competitive tools and maintain technological awareness to define and create solutions that become high in industry demand. 
o	Lead cross-functional team to delivery system product releases for pilot readiness to general customer acceptance.
o	Synchronize multi-product efforts to ensure successful product launches.
o	Work with pilot clients to educate and prepare them for product changes and gather feedback for continuous product improvement.

Product Management , Software Release and Finance and Insurance

o	Utilize problem solving skills to troubleshoot client issues around business applications and provide first call resolution. 
o	Create documentation for peers to share knowledge and provide greater product awareness. 
o	Utilize basic programming skills to modify programs to meet specific customer requirements. 
o	Build analytics to consult clients with business concerns and provide solutions.
o	Design and implement process solutions, resource forecasts, and other tools for management and associates to implement new products

Heather Hansson