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Heather Giese

Chief Marketing Officer, Diversified & Value and Lifestyle Partnerships at Synchrony
Charlotte Metro
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Heather Giese is a business professional with a wealth of experience focusing on diverse businesses and front-end business functions. She possesses a deep appreciation for various business processes and excels in driving revenue, net income, and customer satisfaction. Heather is known for her core values like speed in decision-making, performance management, prioritization on execution, and consistently surpassing job performance expectations across different domains.

Her specialties include client management at all organizational levels, loyalty marketing, product cross-selling, project management, credit card marketing, retail marketing, B2B and B2C sales, as well as executive talent development.

Heather pursued a Bachelor of Arts (B.A.) in Mass Communication/Media Studies from James Madison University and went on to earn a Master of Business Administration (M.B.A.) in Business/Commerce, General from Virginia Commonwealth University.

She has held key positions in various organizations, including Chief Marketing Officer for Diversified & Value and Lifestyle Client Partnerships at Synchrony, Senior Vice President of Client Marketing at Synchrony, Director of Commercial Development Programs at GE, Marketing Leader in Retail Credit at GE Capital, CRM and Loyalty Marketing Manager at GE Capital, as well as roles in the Experienced Commercial Leadership Program and as a Black Belt at GE.

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