TiE XL Entrepreneur Bootcamp

Moore College of Art and Design

Harcum College

Founder / CEO at DateEvolution.com

The conscious community is woefully underserved in the online dating space. With a nuanced set of values, beliefs and lifestyle choices, mainstream dating sites leave them feeling frustrated and unseen and the niche sites purporting to serve them specifically aren't doing much better by them. Finding aligned partners online is a constant struggle – well beyond the norm. I intend to change that. With 20 years of combined experience in web design and digital strategy AND as part of this community myself, I have strong vision around how to better serve them on all levels (and the chops to make it a reality). To learn more visit DateEvolution.com where I've outlined this vision in more detail.

DateEvolution.com

Founder / CEO

I work with clients whose businesses feed the greater good – specifically in the areas of spiritual development, personal development/empowerment, relationship wellness, health and happiness. 

On the digital strategy end, I provide comprehensive digital marketing solutions and business consulting services to maximize how client brands are experienced through digital interactions (and beyond), how those interactions fit into the broader customer experience and, ultimately, how they impact the prosperity of my client's business. 

On the virtual assistant end, I serve in more of an implementation and support role – typically building and managing online marketing efforts (website updates, marketing automation funnel creation/implementation, email campaigns, social media posts) and/or lending administrative and customer support. 

For some clients, I do a mix of both strategy and virtual assistance.

No matter what role I play in your business, my operational efficiency "nerd" is always present and ready to offer ways to automate or streamline processes within your business.

Specific services include:

• Audience research, market and technographic research, insights and trends
• Audience profiling, segmentation and persona development
• Business development services
• Business processes and supporting staff assessment and strategy
• Digital property/assets audits (qualitative and quantitative) 
• Digital experience strategies (including content, light-med. UX, tracking and testing strategies) 
• Targeted multi-channel and/or single channel digital marketing campaign and program strategies
• Virtual assistant services (website updates, marketing automation/funnel implementation, email campaign management, social media support, customer support, general administrative support)

Self -Employed

Digital Strategy, Business Consulting & Support Services

Develop strategies across the arc of digital as independent solutions and as part of overarching brand experience strategies. Participate in – and oversee the development and delivery of – all digital strategy client deliverables. Provide consistent digital thought leadership to the agency and its clients.

This includes but is not limited to: 

• Audience, competitive benchmarking, market and technographic research, insights and trends
• Audience profiling, segmentation and persona development
• Digital property/assets audits  
• Digital experience strategies (including web, tablet, mobile and physical/in-store) 
• Targeted multi-channel and/or single channel digital marketing campaign and media strategies

All of the above may include: 
Content strategy, web (including mobile-optimized), mobile apps, social media, email, SMS, analytics, localization and SEO/SEM, CRM

Core Client Verticals:
Retail, Healthcare/Life Sciences, Tech

Liquid Agency

Senior Digital Strategist

In addition to the responsibilities outlined in the Digital Strategiest role at eROI...

• Establish overarching vision for growth of the agency's strategy service offering and grow a team to support it

• Provide leadership, support and growth opportunities to the Strategy team – including hands-on guidance on proposed solutions and the presentation thereof

• Play a key role on the executive management team: 
– help steer agency goals, direction and key initiatives
– evaluate new business opportunities
– suggest and support employee retention activities
– evangelize agency brand and established processes

eROI

Strategy Director

Identify the sweet spot where client business objectives meet consumer excitement. Provide comprehensive digital marketing solutions that bridge the digital landscape – web, mobile, social, email, SEM and beyond – to maximize how client brands are experienced through digital interactions, how those digital interactions fit into the broader customer experience and their impact on the client’s bottom-line. Collaborate with internal teams through the initial design phase and at key points throughout the project lifecycle, as needed, to ensure final deliverables are on-strategy. Educate and provide a point of view to clients and co-workers about digital opportunities, capabilities, best practices and emerging technologies.

Client Verticals: 
Primarily B2C products and services: Apparel, Publishing, Retail, Tourism & Travel, CPG/Food & Beverage, and Education

Clients: 
Icebreaker, TheClymb.com, Aramark, Baltimore Sun, Nike, ScienceLogic, Ariat, Waxing Poetic, CDBaby, Travel Portland, PSU, Perkins Accounting

Digital Strategist

Develop integrated (and stand-alone) strategies for websites, email marketing campaigns/programs, online advertising, social media, SEM and mobile – for both B2C and B2B clients. Frequently involves collaborating with teams across the agency (PR, Media, Account Service, Digital), especially on multi-channel solutions.

Other activities include:

• Educating clients and co-workers about digital opportunities, capabilities, best practices and emerging technologies.

* Regularly attending webinars, other training events and "inhaling the internet" to keep current on the rapidly evolving digital landscape.

* Establishing relationships with preferred partners and vendors that support digital marketing efforts (ad networks, ESPs, etc.)

Provide creative leadership and design expertise on a host of digital projects. Responsibilities include creative strategy, design execution (website, email, display ad), client presentations and new business pitch participation. Also fulfilled Digital Strategist role prior to official transition.

Senior Interactive Art Director

Took on some freelance work while actively pursuing permanent and contract positions with local design firms (independently and via creative placement agencies).

Self-employed

Freelance Design/Art Direction

Direct design efforts on a large-scale web application supporting retirement plan participants.  Collaborate within multi-disciplinary user experience team and across departments to deliver best-in-class, user-centered web solutions.

10/2001  Joined Vanguard as Web Designer
01/2003  Promoted to Design Lead
06/2004  Promoted to Design Manager

The Vanguard Group

Design Manager

Design and build compelling, elegant interfaces for web applications supporting Vanguard's business, clients and investors. Promote design methodology and its importance in delivering a quality product.

10/2001 Joined Vanguard as Web Designer 
01/2003 Promoted to Design Lead

Web Design Lead

Design interfaces, advertising units and emails for four major sporting goods retailers e-commerce sites. Maintain brand integrity while enlisting common functionality and inventory across multiple sites.

GSI Commerce

Web Designer

Didona Design

Freelance Designer (on-site)

Postcard, brochure, poster and space ad design. Pre-press production.

Gravity Design

Graphic Designer

Design various print materials to accompany and/or promote health care publications; update/correct existing pieces.

Heather Dougherty