Heather Carter

Heather Carter is a seasoned professional with over 25 years of experience in providing strategic market research direction in various business aspects.

Her expertise lies in new product and service development, existing product and service evaluation, optimization, concept and positioning development, need gap identification, and market segmentation.

Apart from her corporate background, Heather is deeply involved in the art world, inspired by her father, renowned artist Robert Carter.

Combining her passion for art and extensive experience, she founded Carter Fine Art Services, focusing on art consultation, curation, and artist representation, particularly specializing in art by artists of color across primary and secondary markets.

Heather Carter's academic journey includes studying at The Wharton School and earning a B.S. in Economics with a focus on Marketing and Psychology from the University of Pennsylvania.

Throughout her career, she has held key positions such as Art Advisor at Carter Fine Art Services, Director of Corporate Research at Scholastic, Market Research Director at Lancôme, Market Research Manager at Revlon, Associate Market Research Manager at Colgate-Palmolive, and Associate Project Manager at Information Resources, Inc.