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Heather Carruthers
President, Ipsos North America Qualitative
Heather Carruthers is the President of Ipsos Qualitative at Ipsos in North America. With over 23 years of experience in general business management, brand building, and sales, she has established herself as a senior executive in the market research industry. Carruthers has been instrumental in leading qualitative insights initiatives and has a strong focus on understanding consumer behavior and preferences.
She was appointed to her current role in January 2018, reflecting her significant contributions to the company and the industry. Based in Cincinnati, Ohio, Carruthers has been involved in various strategic projects that leverage qualitative research methodologies to drive business success.
In addition to her professional achievements, she actively shares insights and updates related to qualitative research on her LinkedIn profile, where she engages with a broader audience about industry trends and developments.
