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Heather Anfang
SVP US Dairy Foods at Land O'Lakes, Inc.
Professional Background
Heather Anfang is an accomplished executive with extensive experience in the food and beverage industry, particularly in dairy foods. As the Senior Vice President (SVP) of US Dairy Foods at Land O'Lakes, Inc., she plays a pivotal role in shaping the strategy and direction of one of the nation's leading dairy cooperatives. With a career that has spanned over two decades at Land O'Lakes, Heather has held an impressive array of positions, gaining invaluable experience in marketing, e-commerce, and business leadership.
Before her current role as SVP, she served as Vice President of Ecommerce/Ebusiness, where she was instrumental in driving the company's digital transformation and enhancing online customer engagement. Throughout her tenure, Heather has also taken the helm as Vice President of Marketing for both the SUSTAIN initiative and US Dairy Foods, leading successful marketing campaigns that have elevated brand presence and consumer trust. Her journey within Land O'Lakes started as a Marketing/Sales Analyst at The Pillsbury Company, where her analytical skills were honed early in her career.
Education and Achievements
Heather's academic foundation is robust, with a Master of Business Administration (MBA) in Marketing from the esteemed Carlson School of Management at the University of Minnesota. She also earned her Bachelor of Business Administration (BBA) in Marketing from the University of Wisconsin-Madison. This strong educational background in business and marketing has been instrumental in her approach to developing innovative strategies that resonate in the competitive dairy sector.
Throughout her career at Land O'Lakes, Heather has not only excelled in traditional marketing functions but has also embraced the challenges posed by the digital landscape. Her work emphasizes the importance of sustainability in marketing practices, especially during her leadership of the SUSTAIN program, which focuses on promoting environmentally responsible practices in food production.
Achievements
Heather's career trajectory at Land O'Lakes is a testament to her dedication and expertise. Starting as an Assistant Marketing Manager and quickly moving up the ranks, her commitment to excellence has earned her recognition within the organization and the wider industry. Her innovative marketing strategies have led to enhanced consumer engagement and significant revenue growth for the brands she has managed.
In her current capacity, Heather is actively involved in setting the vision for the US Dairy Foods division, where she leverages her extensive industry knowledge to address market trends, consumer preferences, and sustainability initiatives. Under her leadership, the division has developed a strong reputation for quality and innovation, ensuring that Land O'Lakes remains a key player in the dairy market.
Heather's contributions extend beyond her responsibilities at Land O'Lakes. She is often sought after for her insights in marketing strategies for food brands, particularly in areas that intersect with e-commerce and sustainability. Her collaborative approach and thought leadership make her a respected voice in the industry, and she continues to inspire the next generation of marketing professionals with her commitment to progressive marketing practices.
Overall, Heather Anfang's impressive career continues to evolve as she drives impactful change within the dairy industry. Her blend of strategic vision, marketing expertise, and leadership ability places her at the forefront of the US Dairy Foods market, making her a significant asset to Land O'Lakes and the broader food community.