Hayley Shapiro

Hayley Shapiro is a professional with extensive experience in the tech and digital advertising industry. Her most recent role at Spotify was as a Client Partner from October 2020 to February 2022.1 However, she has since moved on to Google, where she currently holds the position of Product & Strategy Lead.1

Career Progression

Hayley's career journey includes:

1. Google

   • Current role: Strategy Lead, Discovery and Demand Gen (January 2023 - Present)
   • Previous role: Account Executive (February 2022 - January 2023)

2. Spotify

   • Client Partner (October 2020 - February 2022)
   • Account Executive (November 2019 - October 2020)
   • Global Client Solutions Partner (March 2019 - November 2019)
   • Sales Planner (December 2017 - March 2019)

3. Disney ABC Television Group

   • Digital Sales Planner (November 2014 - December 2015)
   • Digital Sales Assistant (January 2014 - October 2014)
   • Integrated Marketing (May 2013 - August 2013)

Education and Early Career

Hayley has a diverse background, including:

• English as a Second Language Teaching Fellow in Colombia (January 2016 - July 2017)1
• Published author in "Binghamton Writes" (October 2010)1

Achievements at Spotify

During her time at Spotify, Hayley was involved in various initiatives:

• Contributed to Spotify's Annual Global Culture & Trends Report, "Culture Next: 2021"3
• Shared insights on Spotify's top songs and podcasts, emphasizing the importance of reaching customers during the consideration phase4

Transition to Google

Hayley joined Google as a Programmatic Account Executive in 2022, expressing excitement about her new role and completing sales school.2

Hayley Shapiro's career demonstrates a strong focus on digital advertising, client partnerships, and strategy across major tech and media companies.