Hayden McFarlane

Hayden McFarlane is a seasoned professional in product management and growth strategy, having overseen over 60 apps in various countries.

With a background in political science from the University of California, Berkeley, Hayden's career spans across diverse organizations from tech startups to established companies.

His expertise includes managing high-conversion digital marketing campaigns across multiple paid channels with budgets ranging from $500 to 8-figure monthly spends.

Hayden has contributed significantly to revenue growth and successfully landed multiple apps in the Top 10 categories across different industries.

Notable roles include being the first Product/Growth hire at Fitplan, contributing to the company's growth from launch to successful rounds, and serving as the VP of Growth at Fitplan Technologies Inc.

During his tenure at TikTok, Hayden played a pivotal role in user growth, contributing to its rise as the #1 app globally and building growth foundations for international teams in Canada and Australia.

He is known for constructing influencer campaigns involving a wide range of influencers, from nano-influencers to A-list celebrities and athletes, focusing on authenticity and audience connection.

Hayden's approach emphasizes growth that adds value to both the company and users, valuing teamwork, failure as a learning experience, and a culture of passion, openness, and trust.

As a maker, he prioritizes deep work, values outcomes over output, and follows Einstein's principle of spending more time on problem-solving than on finding solutions.

Hayden enjoys collaborating with talented individuals in a conducive environment to create impactful products and believes in the importance of good company culture.