Hayden James

Hayden James Poudrier is a serial entrepreneur and the Co-Founder & CEO of Fraction, a digital platform established in June 2018 that provides innovative financial solutions for homeowners.123 Based in North Vancouver, British Columbia, Canada, he has a background in technology and entrepreneurship.1

Professional Background

Previous Experiences:

• President of Total Sports Tape inc (March 2011 - May 2016): Managed product development, patent filings, and prototype creation1
• Solutions Consultant at realtor.com (October 2016 - April 2018)1

Fraction Leadership

As Co-Founder & CEO, Hayden leads Fraction, a company focused on helping homeowners access their home equity through innovative and socially conscious financial solutions.123 The company aims to reimagine the traditional financial approach by:

• Removing access barriers
• Creating a more partnership-oriented application process
• Prioritizing individual homeowner needs

Professional Approach

Hayden is described as a serial entrepreneur with a focus on real estate, technology, and creating better future solutions for people to live and age well.1 His professional philosophy aligns with Fraction's core values, which include being empathetic, fearless, clear, resourceful, and innovative.3