Hattie Martin

Hattie Martin is the Consumer Insights Director at Nike, based in Beaverton, Oregon. She has a robust background in consumer research and insights, which plays a crucial role in shaping Nike's marketing and product strategies.

Professional Background

• Current Position: Hattie leads the Consumer Insights team at Nike, where she focuses on understanding consumer behavior and preferences to drive business decisions and product development.12
• Previous Roles: Before her current role, she held various positions within Nike, including Research Manager II, showcasing her progression and increasing responsibilities within the company.3

Education

Hattie Martin holds a degree from Mercy College, which has contributed to her expertise in consumer insights and market research.1

Skills and Expertise

• Consumer Behavior Analysis: Hattie specializes in analyzing market trends and consumer data to inform Nike's strategic initiatives.
• Cross-functional Collaboration: She works closely with marketing, product development, and sales teams to ensure that consumer insights are integrated into all aspects of the business.

With over 500 connections on LinkedIn, Hattie is well-networked within the industry, reflecting her influence and engagement in the field of consumer insights.1