hatice ugurel

Hatice Ugurel is a seasoned professional with over 20 years of experience in the Internet industry.1 She is currently the Co-Founder of Multytude, a company focused on creating innovative solutions for market research.1

Professional Background

Prior to founding Multytude, Hatice had a significant tenure at Google, where she gained extensive experience in various aspects of the tech industry:

• Hiring: She conducted over 200 interviews during her time at Google, demonstrating her expertise in talent acquisition and team building.2
• YouTube: Hatice worked with YouTube, likely in a strategic capacity, given her current role as an expert strategist.6

Areas of Expertise

Hatice positions herself as a strategist operating at the intersection of technology, culture, and politics.3 Her areas of focus include:

• Consumer Insights: She emphasizes the importance of gathering first-party data for training AI models to avoid biases.4
• Influencer Marketing: Hatice shares insights on influencer marketing strategies and their impact on consumer behavior.56
• GenAI: She helps creators and brands navigate the era of generative AI, offering expertise as a strategist and GenAI filmmaking coach.6

Current Endeavors

At Multytude, Hatice leverages her extensive experience to develop advanced market research solutions.1 She is also active in thought leadership, regularly sharing insights on topics such as:

• The impact of large language models (LLMs) on data analysis and consumer insights4
• The role of micro-influencers in marketing strategies6
• Trends in women's entrepreneurship, particularly in the UK7

Hatice Ugurel's LinkedIn profile reflects her diverse expertise and her commitment to staying at the forefront of technological and cultural developments in the business world.