Haston Lewis, II

Haston Lewis, II is a senior marketing executive with nearly 30 years of experience in the consumer packaged goods industry.1 He currently holds the position of Senior Director Of Marketing - Immediate Consumption Portfolio at Frito-Lay North America, a division of PepsiCo.2

Career Highlights

Experience at Frito-Lay:: Throughout his career, Lewis has taken on various roles within Frito-Lay North America, showcasing his expertise in marketing and brand management.1 His current focus is on the immediate consumption portfolio, which likely involves marketing strategies for single-serve and on-the-go products.

Marketing Initiatives:: Lewis has been involved in significant marketing projects for Frito-Lay brands. Notably, he played a role in modernizing the iconic Cracker Jack brand by introducing new packaging and mobile-based prizes.56 This initiative aimed to blend nostalgia with contemporary technology to appeal to modern consumers.

Professional Attributes

• Industry Experience: With almost three decades in the field, Lewis has developed a deep understanding of consumer packaged goods marketing.
• Strategic Focus: His work often involves delivering sustainable marketing solutions, indicating a long-term approach to brand development.
• Innovation: Lewis has demonstrated an ability to innovate within traditional brands, as seen with the Cracker Jack digital prize initiative.5

Personal Background

While most of the information focuses on his professional life, it's worth noting that Haston Lewis II comes from a family with a history of military service. His father, Haston Lewis I, was a US Navy Veteran who passed away in 1995.4

Haston Lewis, II is based in Frisco, Texas, where he continues to contribute his expertise to Frito-Lay North America's marketing efforts.23