Suggestions
Hassan Giha
Programme officer
Hassan Giha is a Programme Officer specializing in Market-Based Solutions at the World Food Programme (WFP). He is notably involved in initiatives aimed at addressing malnutrition, particularly through innovative products like the micronutrient powder known as Vitamino. This product is designed to combat "hidden hunger" by providing essential vitamins and minerals to populations, especially children under five years old, who are acutely malnourished in regions like Sudan.1
In his role, Giha emphasizes the importance of not only treating malnutrition but also preventing it through accessible and affordable nutritional solutions. He has been instrumental in marketing campaigns that promote awareness about nutrition and the benefits of food diversity, working closely with local companies to ensure the effective distribution of Vitamino across urban areas in Sudan.1 His efforts reflect a broader strategy within WFP to engage the private sector and enhance community understanding of nutritional needs, thereby improving public health outcomes in vulnerable populations.1
