Harvey Bierman

Harvey Bierman is the Chief Executive Officer of Red Van Workshop, a position he assumed in September 2023 after serving as the Chief Strategy Officer for a brief period earlier that year. His appointment marks a significant milestone for Red Van Workshop, as he is the company's first-ever CEO. Under his leadership, the company aims to enhance its role as a leading Salesforce system integrator, focusing on innovative solutions for clients in the Salesforce ecosystem.14

Background and Experience

Bierman has a robust background in digital commerce and technology. Before joining Red Van Workshop, he held various leadership roles, including:

• Chief Digital Officer at Christy Sports
• VP Digital at Christy Sports
• VP Global eCommerce Technology & Operations at Crocs, Inc.
• Vice President Digital Technology at Finish Line
• Sr. Director, Strategic Solutions at Demandware

His extensive experience spans over two decades in the digital commerce and technology sectors, where he has been recognized for building stakeholder value through effective go-to-market strategies.23

Vision for Red Van Workshop

In his new role, Bierman emphasizes the importance of operational excellence and relationship building. He aims to drive growth by helping Salesforce clients enhance their customer experiences through Red Van's proprietary solutions, such as Autobahn. His leadership style is characterized by a commitment to innovation and a collaborative approach with the team and partners.13