Harris Damashek

Harris Damashek is a seasoned investor, advisor, and consultant specializing in beverage (non-alcohol and alcohol), CPG, cannabis, and lifestyle brands at Knockback Partners.

With a diverse background in marketing, entrepreneurship, and innovation, Harris is known for his expertise in driving growth through agile and lean methodologies, focusing on consumer needs and brand development.

His experience spans various industries including legal cannabis, beverage, CPG, luxury, media, retail, tech, and financial services, leading to significant bottom and top-line growth.

Harris excels in articulating brands' roles in consumers' lives creatively and thoughtfully, leveraging his fluency in social and emerging marketing platforms and staying abreast of popular culture trends.

He holds a degree in Marketing and a Bachelor of Science in Journalism from Northwestern University, building a solid educational foundation for his career.

Throughout his career, Harris has held key roles in reputable organizations such as Cafe Agave, Wunder, Indus Holding Company, Acreage Holdings, Anheuser-Busch Inbev, Owl'S Brew, Thuzio, Underground Eats, and Critical Mass, showcasing his versatile skill set and leadership abilities.