Harold Klaje

Harold Klaje is the Chief Revenue Officer (CRO) at Reddit, Inc., a position he assumed on January 23, 2023. This role marks a significant milestone as he is the first person to hold this title at Reddit. Prior to his promotion, Klaje served as the executive vice president and president of global advertising for nearly three years, where he played a crucial role in expanding Reddit's advertising business significantly.14

Career Highlights

• Joined Reddit: Klaje became part of Reddit in 2020 and has since been instrumental in transforming the platform's advertising capabilities. Under his leadership, the global sales organization grew approximately fivefold, and dedicated sales teams were established in various countries including the UK, Canada, Germany, France, and Australia.134
• Sales Strategy: He has focused on verticalizing and globalizing Reddit's ads business, which has led to a substantial increase in the active advertiser base across all client segments, from enterprises to small businesses.13
• Vision for Growth: In his new role as CRO, Klaje aims to build on this momentum by enhancing Reddit's offerings for advertisers and further establishing the platform as a strategic partner in digital advertising.14

Leadership Style

Klaje is recognized for his passionate and resilient approach to business development. He combines hard work with humor to motivate high-performing teams.5 His leadership philosophy emphasizes the importance of community and collaboration within the advertising ecosystem, aligning with Reddit's mission of fostering connections among users.24

In summary, Harold Klaje's tenure at Reddit has been marked by significant growth and innovation in its advertising sector, positioning him as a key figure in the company's ongoing evolution.