Harjot Bassra

Harjot Bassra is a prominent figure in the field of market research and brand strategy, serving as a Partner at The Sound: Exploration Strategy Innovation since November 2012. In this role, she has been instrumental in redefining qualitative research and integrating innovative approaches such as documentary filmmaking and editorial design into the company's processes. Her work focuses on linking human stories to business strategies, making her a key player in the agency's mission to serve clients globally.12

Professional Background

• Current Roles:

  • Partner at The Sound: Exploration Strategy Innovation (2012 - Present)
  • Vice President, Global Projects at The Sound (2012 - Present)
  • Project Director, Global at The Sound (2009 - 2012)

• Previous Experience:

  • Bookings Editor at O, The Oprah Magazine (2008)
  • Photo Director at RIDES Magazine (2007 - 2008)
  • Associate Photo Editor at VIBE Vixen Magazine (2005 - 2007)
  • Founder and Editor in Chief of iSTYLE Magazine and SugarTuesday.com (2002 - 2007)

Education

Harjot holds a Bachelor's degree with a major in Arts and a minor in Commerce from The University of British Columbia, which she completed between 1998 and 2002.1

Contributions

Under her leadership, The Sound has expanded its capabilities and established itself as a trusted marketing advisor, blending creativity with analytical insights to address client needs effectively. Bassra's expertise lies not only in project management but also in reshaping operational strategies within the organization.3