Harish Sarma

Harish Sarma is a prominent executive at TikTok who has recently taken on the role of Global Head of Publisher Monetization.14 This position is part of TikTok's new "publisher monetization operations" team, which was created as part of the company's recent restructuring efforts.1

Career at TikTok

Prior to his current role, Sarma held the position of Global Head of Sports and Gaming at TikTok.34 His LinkedIn profile, however, has not been updated to reflect his new role as of the most recent information available.2

Professional Background

Sarma is described as an accomplished executive with a diverse background spanning technology, investment banking, and other sectors.2 His experience includes:

• Working at major tech companies such as Sony, Microsoft, Yahoo, and Verizon5
• Involvement in global initiatives with publishers, creators, and public personalities6

Role and Responsibilities

In his new position, Sarma is expected to lead TikTok's efforts to:

• Increase monetization opportunities for publishers on the platform1
• Develop strategies to compete with other social media platforms in terms of publisher revenue1
• Oversee the implementation of programs like creator rewards and Pulse Premiere, which aim to improve monetization for publishers1

This shift in focus towards publishers comes at a time when other social media giants like Meta and X (formerly Twitter) are stepping back from their relationships with publishers, potentially positioning TikTok as a new opportunity for content creators and media companies.1