Harish A Krishnan

Meet Harish Krishnan, a leading name in the world of storytelling and influencer marketing in India. Harish took the first step towards his success story when he created a blog ten years ago and shared a heartfelt letter to his grandfather. Today, he works with over 100,000 storytellers and has helped multiple prestigious brands like TATA Sons, P&G, Hindustan Unilever, Jaguar Land Rover, and others in India to work with the best storytellers in the country.

Harish Krishnan is currently the Group Head of Digital and Influencer Marketing at Blue Ocean IMC. With his expertise, he bridges the gap between storytellers/influencers and brands by creating custom solutions that help in achieving the necessary objectives. Some of the significant campaigns that he conceptualized and executed include India's first live blogging campaign for Gillette India, India's biggest blogging activities in terms of participation for Gillette India, and India's first offline influencer activity for Zest by TATA Motors, among others.

Apart from this, Harish also designed and executed India's first offline mystery box campaign for Colgate India, was instrumental in creating the concept, planning, and executing '6 Degrees - Game of Blogs', India's first crowdsourced book. He was also a part of the Ariel India's #ShareTheLoad campaign that won at Cannes.

With his exceptional storytelling and influencer marketing skills, Harish Krishnan continues to create successful brand stories for different companies.