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Harini Raman
Business Analyst - Manager at Merkle
Harini Raman is an accomplished professional with over 8 years of experience in leading new and existing client CRM/Technology solution builds & integrations.
She is highly skilled in data warehousing and various ETL methodologies, with a focus on client management/engagement and leadership communication.
Harini has a solid background in writing detailed requirement specifications for data warehouse and database delivery, as well as expertise in Marketing, including Database Marketing, Direct Marketing, Email Marketing, and Digital Marketing.
Her industry/vertical expertise spans across Retail, Insurance, Pharmaceutical, Business-to-Business, and Financial Services.
She excels in leading and coordinating people and activities through the full solution life-cycle, especially among other Business Systems Analysts (BSAs).
Harini Raman has extensive experience in Customer Data Integration (CDI) processes and best practices.
She pursued her BE in Information Technology from Visvesvaraya Technological University.
Harini has held key roles at Merkle, including Business Analyst - Manager, Lead Business Analyst, Sr Business Analyst, Business Analyst II, Sr Operations Analyst, showcasing her progressive career growth and expertise in the field.
Prior to her roles at Merkle, she served as a Senior Project Engineer at Wipro Technologies.