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Harald Borgholte
VP Coatings Digital & New Business Development, Divisional Digital Officer BASF Coatings
Professional Background
Harald Borgholte is a seasoned professional in the coatings and paint industry, currently serving as the Vice President of Coatings Digital & New Business Development, Product Stewardship & Sustainability at BASF Coatings. With a robust background that blends strategic marketing, product development, and digital transformation in the coatings sector, Harald has established a reputation for driving innovation and sustainability initiatives within this dynamic industry.
At BASF Coatings, Harald's responsibilities encompass a diverse array of projects focused on sustainability, digital advancements, and new business opportunities. His role is critical in promoting environmentally friendly practices and enhancing product stewardship, aligning BASF’s coatings operations with global sustainability goals. Harald's expertise is not limited to the technical aspects of coatings; he brings a strategic vision aimed at integrating digital solutions and advanced technologies into business processes, thereby enhancing efficiency and effectiveness.
Education and Achievements
While specific educational details are not mentioned, Harald Borgholte's impressive career trajectory speaks volumes about his knowledge and expertise. With over two decades of experience within various leadership roles at BASF, he has gained a multifaceted understanding of the coatings market.
He previously held several prominent positions, including Divisional Digital Officer for the Coatings Division and Vice President of Global Strategic Marketing and Product Development. In these roles, he played a pivotal part in shaping product strategies and marketing initiatives tailored to meet the evolving needs of global customers in the automotive and industrial sectors.
In addition to his current role, Harald served as a member of the Board of VdL, Verband Deutscher Lack- und Druckfarbenindustrie, contributing significantly to industry development and advocacy on behalf of German paint and printing ink manufacturers. His influence also extended at the European level as he chaired the Board of CEPE (European Council of Paints and Printing Inks), where he engaged with key stakeholders across the industry to promote sustainable practices and standards.
Achievements
Harald Borgholte’s leadership and vision have spurred numerous achievements throughout his career. He has been instrumental in driving initiatives that enhance product innovation while reducing environmental impact, ensuring that BASF Coatings remains at the forefront of sustainability. The breadth of his experience covers both strategic planning and operational management, allowing him to effectively bridge the gap between technical expertise and market demands.
Under Harald’s guidance, BASF has embraced digital transformation, setting new benchmarks for efficiency and customer engagement in the coatings industry. His commitment to product stewardship aligns closely with interviews he has given, where he emphasizes the importance of sustainable development in production processes.
Harald's past experience in roles such as Vice President of Global Business Management for Automotive Refinish and his strategic oversight at BASF Coatings has further reinforced his credibility and effectiveness as a leader in the coatings sector. His contributions have led to revenue growth, improved customer satisfaction, and recognition of the BASF brand as a leader in innovation and quality.
In conclusion, Harald Borgholte exemplifies the commitment to sustainability, innovation, and strategic growth in the coatings and paint industry. His ongoing efforts at BASF Coatings promise to have a lasting impact on the industry, paving the way for future advancements in both product development and environmental stewardship.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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