Hannes Steiner

Hannes Steiner is a seasoned professional with a passion for storytelling and a successful track record in the publishing industry.

His journey began as a young bookseller, where he organized readings for authors and keynote speakers, all sharing unique stories.

After establishing an independent publishing label, the majority of his books became bestsellers, with a significant portion reaching the number one spot.

In 2013, he sold his publishing house to Red Bull to expand his impact and founded Benevento, a label that features distinguished authors like Nobel Prize winners and TED speakers.

At Red Bull, he delved into various media projects under the guidance of Dietrich Mateschitz, focusing on storytelling and content marketing.

Driven by the idea of connecting people with compelling narratives, he launched his startup story.one to empower individuals to share their stories and engage with others.

As an academically accomplished individual, Hannes pursued studies in Law with outstanding achievements.

His roles span across prestigious organizations like Storylution GmbH, Red Bull Media House, Ecowin Verlag, and Topakademie, showcasing his diverse expertise in content strategy and publishing management.