Hannelize van Zyl

Hannelize van Zyl is a Principal Scientist specializing in Sensory and Consumer Science at The HEINEKEN Company.6 She is an expert in the field of sensory science, particularly focusing on emotions related to beverages and cross-cultural sensory research.12

Some key points about Hannelize van Zyl's work and expertise:

1. She has presented research on innovative sensory techniques at conferences, including a study on facial expression of emotions in relation to beverages.1

2. Van Zyl has conducted cross-cultural studies examining how Spanish and English-speaking respondents express emotions related to beverages.2 This research highlights the importance of ensuring emotion words convey the same meaning across different languages and cultures in sensory studies.

3. Her work contributes to the understanding of how consumers conceptualize and experience emotions in relation to food and beverages across different cultures.34

4. Van Zyl has co-authored research on emotion in beverages, providing overviews and recommendations for studying emotions related to the consumption experience.7

5. She is based in Switzerland and actively participates in professional discussions and shares insights about sensory science, sensory education, and consumer insights on social media platforms like LinkedIn.5

Hannelize van Zyl's research and expertise play a significant role in advancing the field of sensory and consumer science, particularly in understanding the emotional aspects of beverage consumption across different cultures.