Hannah Yu

Hannah Yu is an Associate Design Director based in New York with a diverse background in design challenges across various industries like financial services, insurance, telco, fashion, retail/e-commerce, energy, healthcare, technology, and startups. She utilizes an integrated approach merging user research, user-centered design, and data analytics to foster a design-centric culture. Her focus lies in driving co-creation and delivery of physical products, services, and digital experiences, aiding clients in uncovering new insights, crafting meaningful experiences, and instigating organizational change. Currently, she is leveraging her expertise at McKinsey Design, collaborating with clients to fuel growth through innovative products, services, customer experiences, and design-led transformations. McKinsey Design's fusion of top design talent with industry expertise enables Hannah to drive innovation effectively across private, public, and social sectors.