Hannah Gray

Hannah Gray is an accomplished brand and influencer marketing expert with over 6 years of experience in the field.1 She currently serves as the Marketing Manager at Catch, a position she has held since October 2021.1 In this role, Hannah has demonstrated her expertise in several key areas:

Professional Experience

At Catch::

• Led and directed the marketing team in developing and executing omnichannel brand marketing campaigns1
• Managed co-marketing budgets and partnered with Catch merchants on 360 co-marketing campaigns1
• Initiated and took ownership of all influencer marketing endeavors, including a program that generated over 20 million views on TikTok under the hashtag #paywithcatch1

Previous Roles::

• Influencer Marketing Manager at Rare Beauty (October 2020 - October 2021)1
• Associate Manager - Influencer & PR at Pacifica (July 2020 - October 2020)1
• Sr Marketing Coordinator and Marketing Coordinator at ColourPop Cosmetics (November 2016 - July 2020)1

Education and Skills

Hannah holds a Bachelor of Arts in English with minors in Communication Arts and Professional Writing from Washington & Jefferson College (2011-2015).1 Her skill set includes:

• Brand and influencer marketing
• Omnichannel campaign development and execution
• Data-driven strategic decision-making
• Team leadership in fast-paced environments

Notable Achievements

Throughout her career, Hannah has:

• Increased month-over-month Earned Media Value (EMV) by 45% at Rare Beauty1
• Led 12 collaboration product launches as part of a $50 million collaboration program at ColourPop Cosmetics1
• Scaled a micro-influencer program to over 2,000 participants1

Hannah Gray is known for her adaptability, self-starting attitude, and passion for brand marketing and social trends.1 Her LinkedIn username is grayhe, as mentioned in the query.