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Hannah Brannan
Founder, Gather Flora
Hannah Brannan is the Founder and CEO of Gather Flora, a company she established in January 2021.3 Gather Flora is an online marketplace that connects farmers and florists, facilitating convenient access to seasonal, locally grown flowers.14
Background and Education
Hannah's love for flowers traces back to her childhood, where she gardened with her grandmother in San Marcos, Texas.14 She holds a Master of Arts in Shami Arabic from Middlebury Language Schools and a Bachelor of Arts in Religious Studies from Reed College. Additionally, she has certifications from Startup School at Y Combinator and Hack Reactor.3
Professional Experience
Before founding Gather Flora, Hannah's career path included:
- Software Engineer at UnitedMasters and Hack Reactor
- Software Developer for Mercy Corps
- Legislative assistant at the American Islamic Congress
- Freelance contributor in the flower industry
- Owner of a wedding design and sourcing business3
Gather Flora
Hannah combined her software engineering skills with her passion for flowers to create Gather Flora. The platform aims to streamline the flower industry by:
- Connecting local florists with regional growers
- Providing clear visibility into the seasonality, origins, and cultivation of each bloom
- Addressing challenges faced by both farmers and florists2
Since its launch in late April 2021, Gather Flora has sold over $1.7 million in locally grown flowers.5 The company was selected for the Techstars Seattle '22 program, indicating its potential for growth and innovation in the industry.5
Vision and Impact
Hannah's goal with Gather Flora is to drive sustainability in the $80+ billion global flower industry.5 She is guided by the Slow Flower movement and aims to promote traceability, corporate social accountability, supply chain alignment, and sustainability in the flower industry.12


