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Hank Taylor
Growth at ▲Vercel - Heading Revenue Ops & Marketing
Professional Background
Hank Taylor is a highly skilled professional renowned for his transformative contributions in operations and marketing, particularly in the realm of go-to-market strategy and sales-marketing alignment. Leveraging his extensive experience, he has played pivotal roles that have steered multiple organizations towards operational excellence and revenue growth. Currently serving as the Vice President of Growth at Vercel, Hank harnesses his expertise in technology, process optimization, and analytics to enhance organizational performance and market penetration.
Before taking on his current role, Hank made significant strides as a Go-to-Market Operations Consultant & Advisor at Cast Iron Ops, where he provided strategic guidance to improve operational processes for client organizations, ensuring seamless execution of sales and marketing initiatives. He also served as Director of Revenue Operations at Vercel, where he successfully integrated marketing and sales functions to maximize revenue opportunities.
Hank’s journey has fortified his specialization in lifecycle marketing and CRM operations during his tenure at Lambda School, where he developed and implemented sophisticated marketing strategies that significantly improved user engagement and retention. His role as Revenue Operations Consultant & Advisor at Winning by Design further exemplifies his ability to transform client operations into well-oiled machines that drive growth and profitability.
Throughout his career, Hank has held several high-impact positions, including Directorships in Revenue Operations across various innovative tech companies such as Corvana and tray.io. He was integral in streamlining operations at Grow.com as the Director of Marketing Operations, pinpointing bottlenecks and designing solutions that led to enhanced efficiency and campaign success. His earlier experience at GitLab as the Senior Manager of Demand Generation & Marketing Operations solidified his expertise in driving lead generation and conversion through meticulous planning and analysis.
In the earlier stages of his career, Hank contributed as a Sales Operations, Marketing Operations, & Demand Generation Manager at Neo Technology and honed his foundational skills as a Sales Operations Specialist at MindTouch, Inc. This trajectory reflects his unwavering commitment to aligning sales and marketing efforts to drive exceptional performance. His diverse roles demonstrate his adaptability and capacity to thrive in various environments, positioning him as a go-to expert in operations and marketing.
Moreover, Hank’s initiative in social innovation showed early signs of his leadership as he directed social innovation projects at the Ballard Center for Economic Self-Reliance. This experience not only showcased his commitment to making a difference in the community but also highlighted his ability to lead efforts that merge economic outcomes with social impact.
Education and Achievements
Hank Taylor’s educational foundation is robust, beginning with a Bachelor of Science in Economics and a Minor in Business Management from Brigham Young University, where he cultivated a deep understanding of economic principles and their application in business contexts. His education doesn’t just stop there; he further expanded his knowledge through Stanford Continuing Studies in Business Administration and Management, sharpening his strategic and analytical capabilities to drive business success. Additionally, his formative educational experiences at Mountain View High School laid the groundwork for his future academic and professional pursuits.
With a rich tapestry of educational achievements and credentials, Hank's commitment to lifelong learning is evident in his pursuit of continued education in business management, which is critical in the fast-paced world of operations and marketing.
Achievements
Hank has accrued numerous accolades throughout his illustrious career, reflecting his significant contributions to the organizations he has been part of. One of his notable achievements includes leading Vercel's revenue growth by implementing innovative go-to-market strategies that align sales and marketing teams for optimal performance.
Additionally, Hank played a crucial role in the successful acquisition of Corvana by SugarCRM during his time as Director of Revenue Operations, showcasing his capability in driving operational success that resonates at the executive level. His ability to create synergy between sales and marketing departments has driven growth metrics across various companies, making him a sought-after consultant for organizations looking to achieve similar results.
Furthermore, Hank's leadership in forming and executing strategic operational frameworks has led to improved demand generation processes at GitLab, which has significantly increased their regional and global market share under his guidance.
In every role he has assumed, Hank Taylor has not only contributed his expertise but has also mentored upcoming professionals, leading teams to achieve their potential and strive for excellence in the operations sector.
Through a perfect blend of education, experience, and a passion for continuous improvement, Hank Taylor stands out as a transformative leader in operations and marketing, guiding organizations towards sustained growth and remarkable market successes. His ability to seamlessly align sales and marketing efforts, coupled with his robust understanding of technology and analytics, empowers him to make significant contributions in today’s competitive environment.