Hana Jacover

Hana Jacover is a highly experienced technical demand generation marketer with a track record of accelerating revenue through effective strategies and programs.

With a strong background in optimizing high-performance tactics and marketing automation technologies, Hana excels in building and measuring pipelines, and fostering client loyalty at B2B tech firms.

Hana possesses a deep understanding of marketing strategy, data importance, attribution, and excels in articulating key performance indicators to stakeholders.

Noteworthy skills include End-To-End Demand Generation, Account-Based Marketing, Lead Management, Marketing Automation, Tech Stack Optimization, Revenue Attribution Reporting, Marketing Ops, and Leadership & Team Development.

Proficient in a range of tech tools, Hana is certified in HubSpot, Demandbase, and Drift, and has experience with Marketo, ActOn, DiscoverOrg, Leadspace, Outreach.io, Asana, Wrike, Jira, Teams, and GSuite.

Education-wise, Hana studied Marketing at Oregon State University and West Linn High School, with further studies at Portland State University's School of Business.

Hana's professional journey includes roles like Director of Marketing Technology at Unreal Digital Group, Chief Hype Officer at Hype House Consulting, and Director of Demand Generation at MadKudu, among others.

Additionally, Hana has been involved with organizations such as Chili Piper, Women in Revenue, Black Marketers Association of America, RevGenius, and has served in various marketing and leadership capacities.

Overall, Hana Jacover's expertise in demand generation, marketing technology, leadership, and client relations make her a valuable asset in the tech marketing industry.