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Hamitcan Balcı
Marketing Communication and CRM @ Migros
Hamitcan Balcı is a seasoned professional in the digital marketing and retail media industry.24 He currently serves as the Head of New Business, Technology & Adops at Mimeda, Turkey's first retail media company associated with Migros.15 In this role, he is responsible for new business development, performance marketing, and adtech product development operations, a position he has held for about 3 years.2
Balcı's career journey is notable, having started as a part-time cashier in 2010 and progressing to his current leadership position.4 He has expertise in various areas including CRM, marketing communication, digital marketing, and channel management.
Balcı is actively involved in the digital marketing industry, attending major events such as DMEXCO (Digital Marketing Expo & Conference), Europe's largest digital marketing and advertising technology fair.3 He regularly shares insights and updates about the industry on his LinkedIn profile, discussing topics ranging from retail media to the evolution of digital advertising.56
