Hallie Johnston

Hallie Johnston is a seasoned advertising professional currently serving as the Head of Global Accounts at Amazon Ads. With over 26 years of experience in the advertising and media industry, she has a robust background that includes leadership roles across various sectors, including client, agency, and publisher environments.

Professional Background

• Current Role: Hallie leads global accounts at Amazon Ads, where she focuses on developing and executing marketing strategies for prominent brands. Her expertise lies in omni-channel marketing, ensuring cohesive brand messaging across multiple platforms.
• Previous Experience: Before joining Amazon, she held significant positions at Initiative, where she was the Global Head of Client Operations, overseeing client relationships and enhancing operational efficiencies. She also served as SVP of Client Services at Refinery29, where she managed their Branded Content Studio and developed integrated marketing solutions for global clients. Additionally, Hallie spent eight years with IPG agencies like McCann and Momentum Worldwide, leading high-profile accounts such as American Express.

Education and Involvement

Hallie graduated from Boston University with a degree in Advertising and Mass Communications. She is actively involved in mentoring emerging professionals in the advertising field and frequently participates as a guest lecturer at her alma mater. Her contributions to the industry have been recognized through accolades such as being named to the Adweek 50 list in 2019.

LinkedIn Profile

For more detailed insights into her career and professional achievements, Hallie Johnston's LinkedIn profile can be found under the username hallie-johnston-6b76631 .1