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Hallie Friedman
Client Development & Strategic Planning at cOOHllective, LLC
Hallie Friedman is a senior-level media executive with a diverse background working with global and domestic clients in various industries including consumer brands, B2B marketers, nonprofits, and entertainment.
With a focus on out-of-home communications, new technologies, research, and attribution, Hallie has a strong foundation in marketing, media planning, buying, and client development.
She possesses an MBA in Marketing & Management and a BA in History and Art History, reflecting a blend of business acumen and a passion for the arts.
Hallie is known for her expertise in leading cross-functional strategic initiatives, global client development, and new business growth while challenging the status quo and fostering innovation guided by data and emerging media and technology.
Her industry-wide perspective on major trends in digital, mobile, and social media development sets her apart as a forward-thinker in the media landscape.
In addition to her professional accomplishments, Hallie enjoys staying active with interests in running, tennis, skiing, and mixology as a margarita maker.
