Halie Soprano

Halie Soprano is a Senior Professional Services Consultant at Traackr, a company specializing in influencer marketing solutions. Based in Charlotte, NC, she has over ten years of experience in the marketing field, particularly focusing on influencer strategies for global and emerging beauty brands. Her expertise includes building social media presence, managing paid social media campaigns, and developing comprehensive influencer programs for notable brands such as Under Armour and L'Oréal.123

In her role at Traackr, Halie collaborates with clients to enhance their data-driven approaches to influencer marketing. She has participated in discussions and presentations about effective measurement frameworks in influencer marketing, emphasizing the importance of setting actionable goals and utilizing data to optimize marketing efforts.1 Prior to her current position, she held various roles including Director of Partnerships & Social and Social Media Marketing Manager, showcasing a broad skill set in digital marketing and social media management.23