Haley Paas

Haley Paas is a seasoned professional with a rich background in media and marketing strategy. With a Bachelor of Science in Selling & Sales Management and a Minor in Sociology from Purdue University, Haley's academic foundation combines the art of sales with an understanding of societal structures. Over the years, she has held various high-level positions in renowned organizations, showcasing her expertise in driving growth through insightful strategies. Formerly, Haley served as the SVP Media and Creator Marketing at Verizon, where she honed her skills in leveraging media channels and engaging with content creators. Prior to her time at Verizon, she played a pivotal role as the Head of Global Marketing Strategy at TikTok, contributing to the platform's widespread success and global appeal. Her leadership abilities were further demonstrated during her tenure as the Chief Strategy Officer at Carat Usa, where she oversaw strategic initiatives to propel the organization forward. Preceding this role, Haley held several executive positions at Carat Usa, including EVP, SVP, and VP roles, highlighting her progressive career trajectory within the company. Before her time at Carat Usa, she gained valuable experience at Procter & Gamble, managing brands like Gillette, Venus, Always, and Tampax in roles focused on consumer and market knowledge. Haley's diverse background across different industries and iconic brands exemplifies her adaptability and innovative approach to marketing and strategy.