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Haley McKeown
Manager, Brands at Wasserman
Professional Background
Haley McKeown currently excels as a Manager on the Nationwide team within the Brands and Properties division at Wasserman, an industry leader in sports marketing and management. In her role, she plays a pivotal part in managing sponsorships for prominent organizations, including the Columbus Crew, Minor League Baseball (MiLB) teams, and individual NFL franchises. Haley's expertise lies in the orchestration of proposals and strategy development, as well as performance measurement, ensuring that sponsorships deliver maximum value and return on investment.
Before her current position, Haley contributed her talents to the Wells Fargo and AT&T accounts, where she provided strategic insights and measurement across their portfolios. One of her notable achievements was her significant involvement in the management of the prestigious Wells Fargo Championship, a key event that showcases her ability to manage high-profile projects and engagements within the sports industry. This not only highlights her skills in account management but also her commitment to driving successful outcomes for her clients.
Haley’s journey in the sports marketing realm began as an intern during the summer of 2017 with Wasserman, where she quickly embraced the company's culture and objectives. This internship laid the groundwork for her career and provided her with crucial insights into the workings of sports brands and properties. As a testament to her work ethic and capabilities, she was invited to co-manage the Brands and Properties internship program across several major cities, including Raleigh, New York, Dallas, Toronto, Los Angeles, and Carlsbad, helping to shape the next generation of sports marketing professionals.
Education and Achievements
Haley graduated with a B.A. in Communication, emphasizing Journalism, alongside a minor in Sport Management from High Point University—an institution known for shaping future leaders in the sports industry. Her academic pursuits laid a solid foundation for her career, equipping her with the necessary skills to navigate the intricacies of communication, storytelling, and branding in the ever-evolving landscape of sports marketing.
During her time at High Point University, Haley was actively involved in various organizations and leadership roles, further enhancing her skills and experience. As the President of the Kappa Delta Sorority, she cultivated leadership abilities while fostering a vibrant community among her peers. Her role as a Peer Career Advisor allowed her to share her knowledge and insights with fellow students, helping them to navigate their career paths successfully.
Additionally, Haley served as a University Ambassador, showcasing her dedication to the university and its community. These experiences not only enriched her university life but also contributed significantly to her personal and professional development.
Achievements
- Manager at Wasserman: Currently managing sponsorships for key sports teams such as Columbus Crew and individual NFL teams, showcasing her versatility and expertise in sports marketing and management.
- Formerly managed the Wells Fargo Championship: Played an instrumental role in the successful management and strategy development for this prestigious event.
- Leadership roles in Kappa Delta Sorority: Demonstrated strong leadership as President and Vice President of Standards, significantly contributing to the organizational success.
- Peer Career Advisor: Supported fellow students at High Point University, helping them with career guidance and mentorship.
- Co-managed internship programs: Effectively contributed to the development of the Brands and Properties internship across multiple cities, assisting in the cultivation of future talent in the sports marketing industry.
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